Centre for Decision Research, University of Leeds

The Centre for Decision Research brings together researchers from across the University of Leeds, who have an interest in human decision making. Founded in March 1996, the Centre for Decision Research has a strong multi-disciplinary focus that has led to research collaborations across a wide range of academic disciplines. Members of the Centre carry out a broad range of decision research, much of it funded externally.  It is concerned with how people make judgments and take decisions, particularly in situations involving risk and uncertainty. The research has provided important insights into how and why people do what they do, why they make mistakes that can lead to poor outcomes for themselves and their organisations, and how we can use this knowledge to help them do it better. Theories and findings from decision research have been applied extensively in such areas as political science, finance, marketing, health, medicine, management and the law.